While subliminal messages may not work in every scenario, consider practical ways to surprise and delight your customers.įor more on subliminal ad messages, the infographic by Valpak breaks it down further. Brand impressions count, even if they aren’t consciously processed. Subliminal messages create meaningful brand impressions. From hidden meanings in a logo or an ad with Easter Egg, subliminal messages are clever and impactful. Chances are you’ve seen these advertisements and without knowing, they shifted your perception of what that brand means. As a small business, stay on top of unique or interesting ways to keep customers engaged.Ĭonsider influential companies like Always or TacoBell, who use emotion or humor in their ads. How customers perceive your product or service not only affects business or sales but how potential customers think of them too. As David Ogilvy, the “Father of Advertising,” once said, “A good advertisement is one which sells the product without drawing attention to itself.”
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